National Grid Massachusetts reach 15% market penetration

Challenge

Anticipating the surge in EV charging demand as transportation electrifies, National Grid wanted to maximize managed charging program enrollment. This called for proactive measures to cater to the growing EV-driving population while ensuring reliability across the network.

Solution

With the ChargeSmart MA app and a passive managed EV charging initiative, National Grid empowered and incentivized drivers to enroll and adopt grid-friendly charging practices. Bolstered by a growth marketing strategy the program achieved an impressive 15% serviceable market penetration.

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